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Zellers: Everything must go

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Zellers opened in 1931 under the banner of ‘stores for thrifty Canadians.’ They’re closing with far less fanfare, but were still a place for the spendthrift. Of the six stores in Winnipeg, three are now closed, the other three are in the last liquidation throes. Free Press photographer Mike Deal, recently at the Fort Richmond location, captured the ‘all-sales-are-final’ final days of the once great Canadian discount retailer. In the late 1980s and 1990s, when Zellers’ revenues were routinely topping $1 billion, the store was riding the slogan: ‘Where the lowest price is the law!’ It may no longer be retail law, but it is the reality until the last store is shuttered.

  • A steady flow of shoppers made their way in and out of the store at the Fort Richmond Plaza location looking for deals.

    Mike Deal / Winnipeg Free Press

    A steady flow of shoppers made their way in and out of the store at the Fort Richmond Plaza location looking for deals.

  • Messy aisle were a common sight in a store only weeks from closing for good.

    Mike Deal / Winnipeg Free Press

    Messy aisle were a common sight in a store only weeks from closing for good.

  • Everything is up for sale, even the decades old fountain drink machine.

    Mike Deal / Winnipeg Free Press

    Everything is up for sale, even the decades old fountain drink machine.

  • Cans of soda pop seem to be a popular item in a store about to close.

    Mike Deal / Winnipeg Free Press

    Cans of soda pop seem to be a popular item in a store about to close.

  • Haphazard displays of picture frames seemed to be largely ignored by shoppers.

    Mike Deal / Winnipeg Free Press

    Haphazard displays of picture frames seemed to be largely ignored by shoppers.

  • Trying on extremely discounted shoes.

    Mike Deal / Winnipeg Free Press

    Trying on extremely discounted shoes.

  • A bottle of fabric softener lays discarded on a table of discounted footwear.

    Mike Deal / Winnipeg Free Press

    A bottle of fabric softener lays discarded on a table of discounted footwear.

  • A child's tricycle sits in the middle of the isle.

    Mike Deal / Winnipeg Free Press

    A child's tricycle sits in the middle of the isle.

  • Infants were not for sale at this location�

    Mike Deal / Winnipeg Free Press

    Infants were not for sale at this location�

  • A shopper stocking up on cards.

    Mike Deal / Winnipeg Free Press

    A shopper stocking up on cards.

  • The benches from the restaurant are ready to go too.

    Mike Deal / Winnipeg Free Press

    The benches from the restaurant are ready to go too.

  • Many shelves sit mostly empty of popular products.

    Mike Deal / Winnipeg Free Press

    Many shelves sit mostly empty of popular products.

  • The Campbell's soup seems to be a hard sell.

    Mike Deal / Winnipeg Free Press

    The Campbell's soup seems to be a hard sell.

  • A toy shelf sits empty.

    Mike Deal / Winnipeg Free Press

    A toy shelf sits empty.

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