As you may have already heard, Statistics Canada released sales figures of alcoholic beverages in Canada for the fiscal year ending March 31, 2007. Wine continues to outpace beer and spirits in volume growth in almost every market, and while the sudsy stuff still dominates the market, beer better have a look over its shoulder - wine is on the rise.In 1997, wine accounted for 21 per cent of dollar shares in the Canadian market; ten years on, that number has increased to 28 per cent. In the 2007 fiscal year, Manitobans bought nearly $105 million worth of wine (compared to $244+ million of beer and $205+ million of spirits). This is fifth among provinces (behind, in descending order, Quebec, Ontario, BC and Alberta, and around $8 million more than Nova Scotia).Sales of the combined categories rose 5.9 per cent from the previous year, slightly higher than the national growth of 5.2 per cent. The full slate of information can be seen here
. In total, Canadians spent an average of $667 per person (over the age of 15... an interesting age to choose) on alcohol.Just throwing the numbers out there for now, but I'll have more reflection on these new stats in the weeks to come, as well as news on some shake-ups at two of the world's largest beverage conglomerates.