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Sloganeering
The Conservative Party of Canada has a new slogan.
Moving Forward.
Which to me is very reminiscent of the Forward Not Back motif Gary Doer and the NDP used in Manitoba in 2007. Which Doer and company had in turn purloined from Tony Blair and the Labour Party in Britain from the 2005 British election: Britain: Forward not Back.
Which is all sort of amusing to me because the Liberal slogan, We can do better, seems to be eerily reminiscent of the British Labour Party’s slogan in 1997: Britain Deserves Better.
In doing some research for this blog on political slogans, I read that quite often the candidate with the better slogan tends to win the race. Barack Obama’s "Change We Can Believe In" clearly trumps John McCain’s Country First.
Unfortunately the latest slogans of Canada’s two largest political parties will not provide some crystal ball into the future electoral fortunes for Stephen Harper and Michael Ignatieff under their parties’ new slogans.
In 2007 Gary Doer’s NDP won a third term with an increased majority. In 2005 Blair was returned to power in Britain for the third time albeit with a smaller majority government.
But in 1997 the Britain Deserves Better campaign resulted in an enormous majority government for Labour.
So it’s a toss up.
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About Mia Rabson
Mia Rabson is a born and bred Winnipegger whose interest in politics seemed clear when she dressed up as Prime Minister Brian Mulroney for Halloween in the 7th grade.
Her interest in writing was no surprise to her parents, who learned early in Mia’s life that no piece of blank paper — or wall, for that matter — was safe in her hands.
She holds an honours BA in English from Queen’s University, a master’s degree in journalism from the University of Western Ontario, and has completed a political journalism fellowship in Washington, D.C. with the Washington Centre for Politics and Journalism.
Prior to working for the Winnipeg Free Press, Mia briefly worked for the Detroit News in the paper’s Washington bureau.
Mia joined the Free Press team in February 2001, and in April 2001 was appointed to the Manitoba legislature bureau. In December 2004, she was appointed bureau chief at the legislature. She became the newspaper’s parliamentary bureau chief/national reporter in Ottawa in January 2008.
In 2008 she was nominated for a Michener Award with a team of reporters from the Free Press for its coverage of the province’s child welfare system.
She counts reliving the invasion at Dieppe, France, with veterans of the failed Second World War expedition and overcoming her fear of heights to touch the Golden Boy statue atop the Legislative Building among her favourite experiences as a reporter.
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