The Conservative Party of Canada has a new slogan.
Which to me is very reminiscent of the Forward Not Back motif Gary Doer and the NDP used in Manitoba in 2007. Which Doer and company had in turn purloined from Tony Blair and the Labour Party in Britain from the 2005 British election: Britain: Forward not Back.
Which is all sort of amusing to me because the Liberal slogan, We can do better, seems to be eerily reminiscent of the British Labour Party’s slogan in 1997: Britain Deserves Better.
In doing some research for this blog on political slogans, I read that quite often the candidate with the better slogan tends to win the race. Barack Obama’s "Change We Can Believe In" clearly trumps John McCain’s Country First.
Unfortunately the latest slogans of Canada’s two largest political parties will not provide some crystal ball into the future electoral fortunes for Stephen Harper and Michael Ignatieff under their parties’ new slogans.
In 2007 Gary Doer’s NDP won a third term with an increased majority. In 2005 Blair was returned to power in Britain for the third time albeit with a smaller majority government.
But in 1997 the Britain Deserves Better campaign resulted in an enormous majority government for Labour.
So it’s a toss up.