Winnipeg Free Press - ONLINE EDITION
Manitoba Hydro: Tell Your Story Better
I spend a few moments each day, some moments are longer than others some days, reading and writing about Manitoba Hydro.
I think I know just a smidgen more than I did a couple of years ago about what Hydro means to Manitoba.
What I also know is that Manitoba Hydro, and by extension the Manitoba government, does a lousy job of selling itself to Manitobans, the folks who ultimately foot the bill.
Part of the problem is Hydro’s website. It’s too corporate. It’s too dull. And it’s not easy to click through.
Yes, there’s a ton of stuff on it, but once you do find what you want, it’s tough to plough through if you’re a first-time visitor.
Take Lake Winnipeg Regulation, for example. All the information is there; it’s just not presented as well as it could be.
What I’d like to see is a video of how Jenpeg and the diversion channels actually work.
Show me how it sucks water out of Lake Winnipeg. Let me hear the water roaring out, if that’s what it does. Put Hydro boss Bob Brennan on the shore with the water cascading in the background and get him to tell me what it means.
Why do I say this?
Just compare the Pimachiowin Aki Corporation’s website to Hydro’s and tell me which one is doing a better job selling its story.
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About Larry Kusch and Bruce Owen
Larry Kusch has been a journalist for 30 years, the last 20 with the Winnipeg Free Press. His is one of the newspaper's two legislative bureau reporters.
Raised on a Saskatchewan farm, he received an honours journalism degree from Carleton University in 1975.
At the Free Press, Larry has also worked as a general assignment reporter, business reporter, copy editor and assistant city editor.
Bruce Owen joined the Winnipeg Free Press in 1990 after four years working in other media.
He's worked in a number of positions at the Freep, including pet columnist, assistant city editor and police reporter. Right now he takes up space at the Manitoba legislature.
Bruce is one of five reporters who won a National Newspaper Award for the paper’s coverage of the 1997 Flood of the Century. He's also the recipient of the 1996 Volunteer Centre of Winnipeg Media Golden Hand Award and the 1995 Canadian Federation of Humane Societies Media Commendation Award.
In a past life Bruce worked at YMCA-YWCA Camp Stephens. He has a blog where he and others write about camp and the people who worked and played there.
You can also find Bruce on Twitter where he posts and retweets all sorts of stuff.
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