I spend a few moments each day, some moments are longer than others some days, reading and writing about Manitoba Hydro.
I think I know just a smidgen more than I did a couple of years ago about what Hydro means to Manitoba.
What I also know is that Manitoba Hydro, and by extension the Manitoba government, does a lousy job of selling itself to Manitobans, the folks who ultimately foot the bill.
Part of the problem is Hydro’s website. It’s too corporate. It’s too dull. And it’s not easy to click through.
Yes, there’s a ton of stuff on it, but once you do find what you want, it’s tough to plough through if you’re a first-time visitor.
Take Lake Winnipeg Regulation, for example. All the information is there; it’s just not presented as well as it could be.
What I’d like to see is a video of how Jenpeg and the diversion channels actually work.
Show me how it sucks water out of Lake Winnipeg. Let me hear the water roaring out, if that’s what it does. Put Hydro boss Bob Brennan on the shore with the water cascading in the background and get him to tell me what it means.
Why do I say this?
Just compare the Pimachiowin Aki Corporation’s website to Hydro’s and tell me which one is doing a better job selling its story.