The NDP has just launched what it's calling its Fairer Deal for Renters campaign. Flyers and emails (like the one below) are appearing in people's mailboxes directing them to a website where citizens can fill out a brief survey on how to fix the province's rental crisis.
How great is that!? Finally, the NDP is taking action on what's arguably the city's most pressing poverty problem -- our complete lack of decent, affordable rental units. Maybe the NDP is planning to tackle some of the recommendations smart people have made in recent years to fix this! Hallelujah!
Except the campaign is the most offensive kind of bogus. It's just a bait-and-switch push poll designed to pad the NDP's list of supporters. The website does nothing but promote the small tweaks the NDP already made to landlord-tenant rules, and then it asks which of the party's well-established and totally unrelated campaign promises you like best, including several meant as backhanded attempts to demonize the Conservatives.
It's one thing not to care much about poor renters. It's another thing entirely to use their issues as a marketing strategy to build up your pre-election warchest. At best, cheesy. At worst, shameful.