What's up with everyone changing their names to words that mean nothing?We've seen the Fort Whyte Centre change its name to FortWhyte Alive, spelled all weird in a way that makes high school English teachers write us nasty letters. We've had AgriCore United become Viterra, which sounds like an SUV or a type of gatorade.Now, the province is changing the name of its annual Rural Forum to Capturing Opportunities. I've actually been to the Rural Forum in Brandon (with MLA Rick Borotsik, who schmoozed his way through the sprawling Keystone Centre during last spring's campaign) and it was exactly as advertised - a forum for farmers talking about ag innovations and marketing and growing stuff.Capturing Opportunities? What in those two tired old buzz words says farmers? For all I know, it could be the tag for the methane project at the city dump. It could be a new justice program for car thieves. It could be my dustbuster.