A city administration report on the licensing of body-rub parlours advises council to call a spade a spade and stop allowing these operations to go by the name of "massage" parlours. It is a no-brainer, an issue of fairness to the legitimate, registered massage therapists at work in Winnipeg who rightly take offence at being lumped in, by name, with people who are more likely attending to needs other than aching or damaged muscles, tendons and ligaments.
The city's bylaw calls the adult-entertainment operations massage parlours, perhaps to stay on the right side of Canada's prostitution laws. For years, massage therapists have demanded to be respected and alone recognized in that work.
The report goes to the first of a string of committees Monday, before it can reach city council. It is time Winnipeg follows the example of other municipalities and call a rub parlour a rub parlour, clearing confusion and avoiding further insult.