August 25, 2016

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Letters to the Editor

Time for coffee apostrophe

Hey there, time traveller!
This article was published 20/7/2014 (766 days ago), so information in it may no longer be current.

If an apostrophe is acceptable for the Tim's of tomorrow (Tim's of tomorrow, July 18) then surely it's good enough for the Tim Hortons of today.

The executives in charge of such marketing decisions could begin the iconic chain's concept transition by inserting the bright red coffee bean they're considering as the new corporate logo just above the current signage's 'n' and 's.' Not only would this aid in future brand recognition, but it would put at ease generations of school children (and their equally puzzled teachers) who regularly question the reason for the missing apostrophe.

Employees stand in front of a prototype of a Tim Hortons �restaurant of the future.�

CP

Employees stand in front of a prototype of a Tim Hortons �restaurant of the future.�

As for the possibility of contravening Quebec's draconian language laws that initially prompted the character's removal, sometimes a (red) coffee bean is just a coffee bean.

Mark S. Rash

Winnipeg

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