Color Me Rad is a twist on traditional long-distance road races. Instead of just being covered in sweat after a five-kilometre race, runners end up being tie-dyed by corn starch colour bombs as well.
The Color Me Rad Facebook page explains that "(t)he Color Bombs start flying at 9 a.m. with waves of runners getting plastered with paint every five minutes after. You’ll end up looking like a kindergarten art class gone wrong."
Color Me Rad is coming to the Red River Exhibition Park July 20 and 21 this summer. The race was originally scheduled for July 20, but the 8,500 race spots filled up and a second day was opened and there are already 2,000 people signed up for Day 2. Four waves of runners will begin at 9 a.m. and ending at 10 a.m. each day.
Runners can sign up individually, or as part of a team. The event is open to people of all ages and levels of athleticism. If the five kilometres seem daunting, the website ensures that walking is "rad" too. There is a $40 registration fee and registration runs until May 3.
A portion of the proceeds go to Camp Manitou. If registering runners, use the promo codes "campkids" or "energy106."
Michelle Harrison, executive director of Camp Manitou, explained that the entire program is subsidized for at-risk youth. The camp works with over 42 different non-profit organizations to bring kids out to camp.
"The children and youth that come to our camp typically would not be able to attend an outdoor summer camp program without the assistance of the organizations they are connected with. Fundraising is critical to us being able to keep our rates low for those organizations," Harrison said.
Donations are central to the camp.
"We are asking runners to sign up for the online pledging to help us raise $50,000 to bring 1,000 children and youth at risk this summer to camp," Harrison said.
The Kinsmen Club of Winnipeg has already challenged people to donate by matching donations up to $25,000.
For more information on Color Me Rad, visit www.colormerad.com.
— Amber McGuckin is a community correspondent for Headingley.