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Headingley mobile app draws a crowd

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The statistics for the RM of Headingley’s mobile app are in.


The number of hits and unique visitors to the R.M. of Headingley’s website have increased since the app was introduced.


The three months after the app was introduced this summer show 36,187 more hits and 9,616 more unique visitors than in the previous period in 2012.


Stonewall was the first rural municipality to get a mobile app, in March 2013 and it has over 1,000 downloads. Headingley’s app was launched at the end of June 2013.


"Headingley is one of the first because of a project we did on how to create a cost-effective app that a municipality could use," said Vern Sabeski, president of All-Net, which created the app and the R.M. of Headingley’s website.


To date, some 200 people have downloaded either the Android or iPhone app.


"I expect that will continue over the next few years as new residents move into Headingley and discover the app on our website," said Dave White, economic development officer for the RM of Headingley.


The app features local notices, upcoming events, local maps, and a business directory.

 
"If people are looking for information, they want to get it in the simplest way possible. For me, I’ll pick up my iPad, not my computer. We’re in a mobile world," Sabeski said.


The data from the website is transferred to the app.


"A website is just one means of communicating, and generations communicate differently. If I were to send information to my staff, who are young, I would text them because they grew up in a texting world," he said. "Now, people have smartphones, no matter what generation."


The app is another form of communication for the RM.


"The app was designed to give us an additional tool to provide information to our residents as quickly as possible. This could become an even more important tool if we needed to get out information during, let’s say, a flood," White said.


The RM wanted to keep up with technology.


"The world is connected these days by their smartphones, and a municipality does need to keep up with these trends," White said.


To download the app, visit the App Store on iTunes for iPhones and iPads, or Google Play for Android phones.

Amber McGuckin is a community correspondent for Headingley

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