Have you ever wondered why you instinctively buy certain products or go to certain places to do business? Catchy slogans sometimes dictate or at least influence our shopping tendencies.
For example, when purchasing breakfast cereals I notice a box of Rice Krispies and think about "snap, crackle & pop" when milk is added. How about a box of Frosted Flakes? They’re GRRRRRRREAT!
As I walk up and down each aisle I see various items, but the ones that really catch my eye are the ones I have been conditioned to seek out through creative advertising. Here’s a few examples:
• Mmm mmm good, mmm mmm good; That’s what Campbell’s Soup is mmm mmm good.
• Oh Henry!… Oh Henry!… You’re always in demand,
Oh Henry! …Oh Henry!… King of Candy Land.
• Brylcreem, a little dab ‘ill do ya,
Brylcreem, a little dab ‘ill do.
Brylcreem, the girls will pursue yaaaaaa………………..
Simply rub a little in your hair.
• The best part of waking up is Folgers in your cup.
• I am stuck on Band Aids and Band Aids are stuck on me.
• Oh I’d love to be an Oscar Mayer weiner. That’s what I only wanna be;
‘cause if I were an Oscar Mayer weiner, everyone ‘d be in love with me.
There are company slogans I can write down without naming the company’s name and I’m sure you can identify these companies.
Here, give it a try:
• "Don’t leave home without it."
• "Where’s the beef?"
• "Takes a lickin’ and keeps on tickin.’ "
• "Finger lickin’ good."
• "Let your fingers do the walking."
• "Nothing runs like a Deere."
• "How do you spell relief?"
• "Melts in your mouth, not in your hands."
And so it goes, day in and day out. You may think these jingles and slogans aren’t effective, but they have proven themselves to work over the years. Not only do they inspire us to use some of these products, but they are very catchy tunes in some cases.
The morning before I wrote this column I woke up humming the Brylcreem song. I wish I had enough hair to make a purchase worthwhile!
Rick Sparling is a Winnipeg-based writer.
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