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New facility to Benefit clients

Benefit Rehabilitation and Strength Training opens up shop on Headmaster Row

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A new business in North Kildonan hopes to be a one-stop shop for those looking to be active.

Benefit Rehabilitation and Strength Training, which opened at 5-925 Headmaster Row on Sept. 9, hopes to help people get fit and stay fit. In addition to offering strength and conditioning options like personal training, small-group training, sport-specific team training, and boot camps, the business also offers massage and athletic therapy.

Co-owner Cody Bruce-Smith will be on both sides of the business, as he is a strength and conditioning specialist and athletic therapist.

"Realizing that the population as a whole has adopted a more healthy and active lifestyle led us to believe there was a market for a gym in the area," Bruce-Smith said. "With the rehabilitation side, realizing that the population is aging more now, people are getting older, there’s a need now for functional rehabilitation services such as massage, athletic therapy, physiotherapy."

Bruce-Smith stressed that athletic therapy is not just for those who call themselves athletes, as the therapy can provide relief to a range of musculoskeletal problems.

Co-owner Krista Floren is glad to find the space in ArrowWood Plaza, as both she and Bruce-Smith live in East St. Paul, a short commute away. She said the space is ideal to help provide the business’ many services.

"We knew the area and there wasn’t really anything else like this around here," said Floren, who ran her own practice under the same name on Leila Avenue before teaming up to incorporate the business with Bruce-Smith. "(We’ll) give it a go."

Floren said several of her previous clients have come with her to her new business.

Bruce-Smith did contract work in Selkirk before opening up the new facility with Floren. He said having his own place will allow him more flexibility with clients.

"When you’re working on a contract for somebody else, you’re very limited in what you can do and the services you can provide for people," said Bruce-Smith, who grew up in Garden City.

"Now, we’re in a better position to say ‘Yeah, we can make this work.’ If somebody comes in and says ‘I need training but maybe can’t afford it at the rates that are out there, can you work something out for me?’ now we’re in a better position to make that happen for those people."

The facility does not yet offer memberships for strength training and conditioning, but rather offers various packages for its range of services.

For more information, visit www.benefitwinnipeg.com.

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