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Yummy treat recognizes the return of Jets
A local business is celebrating the return of the Jets with a delicious treat.
Elmwood-based Sub Zero Ice Cream recently created the He Shoots...She Scores parfait to acknowledge the return of the NHL to Winnipeg.
The ice cream treat includes strawberries, blueberries, cheesecake, and an Oreo cookie on top which represents a puck. The parfait will be available for the remainder of the summer.
To celebrate the parfait, the shop held the He Shoots...She Scores Parfait Party on June 23 that included a parfait eating contest, hockey for kids, a barbecue, and autograph session with former Winnipeg Jet and current Elmwood-East Kildonan city councillor Thomas Steen.
Melanie Thomas, who has owned the ice cream shop for eight years, said hundreds of people took part in the event.
Thomas said she wanted to do something fun for the community while acknowledging the team’s return.
"It was showing community spirit and launching the parfait. We wanted to draw attention to Elmwood and the store," Thomas said.
"We’re known for parfaits. We thought it was a unique idea because we have a lot of customers that are Jets fans."
Steen said he enjoys having the opportunity to take part in community events such as the one held at Sub Zero.
"I love ice cream," the former Jet said with a laugh. "I’ve been going there for years and kids love it. It’s a hidden gem in the area."
Thomas said she is already thinking about creating another special parfait again next year, and the parfait eating contest may become an annual event.
"Just for the simple reason of doing it for enjoyment," she said. "To choke down that much ice cream, it was just a really fun thing to do."
Thomas said she enjoys showing her community spirit at the store, adding it wouldn’t be possible without the commitment of her customers.
"I’ve seen it busy there before, but to look out the back and see all the kids play, and the music on, it was a really nice feeling," she said.
"That’s what keeps my business going. It’s the people in the area who live within walking distance."
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(1 of 28 articles for this week)04/17/2014 4:01 PM 0
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