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A St. Vital pitch for some novel gitch
Husband-and-wife team selling men’s underwear, baby clothing
When it comes to the men’s underwear department, there isn’t a lot of choice.
There are the standard boxers, briefs and good old tighty whities. But now, Folio Artwear Designs has opened up a new kiosk in St. Vital Centre and is adding some spice to the underwear drawer.
The Winnipeg company started by graphic designer and St. Vital resident, Ingrid Kumpolt, is selling her line of funny underwear called Dude BoxerBriefs and baby clothing, yak-itty-yaks. The neatly packed single pairs of underwear feature humourous sayings on the thigh. The baby clothes have cute sayings, but still maintain the humour associated with the brand.
Kumpolt got the idea for the business, specifically the underwear, while she was working overseas in Germany.
"I needed a gift for a gift exchange at work. So I actually hand-painted a funny pair of boxer shorts for my co-worker. Then everybody was like, ‘That’s so awesome, I want this for my boyfriend, I want this for my husband’ and then it just kind of started from there," she said.
Kumpolt designs all of her own graphics and jokes for the clothing, which are made right here in Winnipeg. The inspiration for her designs and jokes come to her in many ways.
"It’s just sitting and listening to what customers are asking for," Kumpolt said. She uses timely topics to come up with creative ideas. "When the whole environmental trend came out, I was like, I need to come up with something funny that’s environmental. I just kind of stew and I sit, and a lot of the time I just wake up in the morning and I’ve got the idea," Kumpolt said.
Kumpolt’s products provide fun gift ideas with the holiday season quickly approaching. She not only sells at the kiosk, but also tours the country with craft shows and wholesales to different retailers in Canada.
She targets a wide variety of individuals, though some of her products cater to a specific customer; like the bib that says "When I grow up I want to be as cool as my Aunt."
Kumpolt along with her business partner and husband, Blair Burtniak, take pride in their product and enjoy the reactions of their customers.
"It’s pretty rewarding when you see somebody come up and they laugh. You know you’re sort of on the right track when you see the reaction like that," Burtniak said.
"It’s nice to offer something that’s funny. It just makes people feel good," Kumpolt added.
For more details, visit www.folioartweardesigns.com.
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