A local company is hoping to help jump-start the sporting dreams of local children.
In the spotlight of the upcoming Winter Olympics in Sochi, the team at Canadian Tire in Southdale (157 Vermillion Rd.) has pledged to donate $500 for every assist and $100 for every goal scored by local hockey hero Jonathan Toews for the Canadian men’s hockey team to the company’s Jumpstart program.
Canadian Tire Jumpstart is a national charitable program with a network of more than 300 local chapters that helps remove barriers for financially disadvantaged kids to participate in organized sport and recreation. The program helps cover the cost of registration, equipment and/or transportation costs.
Staff at the Southdale branch, led by associate dealer Jay Crowley, decided to donate more money for assists than goals because they "believe helping is really important and should be recognized," organizers say.
The 2014 Winter Olympics will run from Feb. 7 to 23 in Sochi, Russia. To learn more about Canadian Tire Jumpstart, visit jumpstart.canadiantire.ca