The provincial government wants to stub out flavoured tobacco products targeted at
children with the introduction of new legislation.
Officials say the province aims to reduce rates by introducing proposed amendments to the Non-Smokers Health Protection Act which would ban the sale of flavoured tobacco products, including cigars and cigarettes, which are marketed to kids.
"No parent wants their child to smoke and we should do whatever we can to keep them from picking up this dangerous habit in the first place," Healthy Living and Seniors Minister Sharon Blady said in an April 16 news release. "Cigarettes that taste like strawberry and bubble gum in flashy packaging are attractive to children and encourage them to experiment with tobacco."
Flavoured cigars and cigarettes are often less expensive and use colourful packaging to appeal to youth, Blady added, noting a recent survey done by the Propel Centre for Population Health Impact. The findings, released last October, show teens are using flavoured tobacco products more often than unflavoured ones, officials say.
Blady said the proposed amendments have been drafted to address loopholes in federal legislation that allow companies to continue to market flavoured tobacco
products and are consistent with legislation being addressed in other provinces.
The proposed amendments would not include menthol tobacco products, chewing tobacco and snuff.
For more information, go online at www.manitoba.ca/healthyliving/tobacco