Heather Laurie is making Winnipeg a more sentimental place with her line of greeting cards, Handstamped by Heather.
The 30-year-old Charleswood resident is a full-time instructor and educational assistant in the animal health technology department at Red River College and a part-time demonstrator for Stampin’ Up!
According to its website, Stampin’ Up! is "a direct-selling company that offers rubber stamps and paper crafting products through a network of independent contractors called demonstrators."
Laurie is a demonstrator through Stampin’ Up!, which means she makes cards and teaches people how to make cards.
Two years ago, Laurie attended The Wonderful Wedding Show where she met a Stampin’ Up! demonstrator who convinced her to make thank-you cards for her own wedding. Eventually, Laurie signed up to be a demonstrator.
"I found it fun," Laurie said. "And teaching comes naturally, seeing as that’s what I’m doing now."
Laurie originally made her cards for her friends and family and for those who have heard about her business through word of mouth. Her loved ones gradually prodded her into putting herself out there, starting with the farmers market at Shelmerdine Garden Centre.
"I didn’t realize that people actually did those kinds of things, and (the farmers market) was a real eye-opener," Laurie said.
Laurie also set up an online store through Etsy.com so people from all parts of the world can purchase her cards. It’s not fully up and running just yet — there’s only one card up for sale.
Laurie sells her cards for about four dollars a card or $10 for three cards. Most of her supplies come from Stampin’ Up!, but she also tries to use environmentally-friendly products for her crafts.
"I’ve been trying to incorporate recycled material. I used some old book pages on some of the cards I made and buttons from thrift stores and old ribbon scraps," Laurie said. "A lot of people are liking the whole sustainability and reusability thing."
Laurie said she doesn’t have a particular style, but enjoys experimenting and trying out new things with her cards. However, she cautions against using too styles that are too complex.
"Simplicity is usually something works well for people," Laurie said.
Although this is a part-time gig for Laurie, she eventually wants to see the business and her role in it grow, including expanding her repertoire of cards to include banners as well as offering more regular classes.
For more information about Stampin’ Up!, visit stampinup.com
To purchase Laurie’s cards, email email@example.com