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Golden success

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Michael Gupton of KMG Gold poses next to some silver and gold and the two Better Business Bureau awards the company was presented with in 2013.

JORDAN THOMPSON Enlarge Image

Michael Gupton of KMG Gold poses next to some silver and gold and the two Better Business Bureau awards the company was presented with in 2013. Photo Store

From humble beginnings in a living room to a five-time Better Business Bureau (BBB) Torch Award winner, KMG Gold is about trust and integrity, its owner says.

"We’re really proud of the (Better Business Bureau) awards," said Michael Gupton, owner of KMG Gold Recycling (620 Academy Rd.) "Because you can’t buy these awards and it’s nominated by our customers."

BBB Torch Awards are presented to businesses that portray honesty, integrity, and performance. Located all over North America, they strive to keep the marketplace fair, honestly, and trustworthy. This year, KMG Gold won both the BBB award for Business Excellence and the BBB Environment Friendly Award for minimizing the environmental effects of their business.

KMG Gold buys and recycles gold, silver, platinum, palladium, and diamonds. The KMG Gold website features a full payout rate chart for precious metals. Gupton said it’s this type of transparency that has given him a successful business.

"The consumer should know what the price of gold is," Gupton. "There shouldn’t be this cloud of secrecy."

Gupton said when he started in 2007, Winnipeggers were only able bring to their precious metals to pawn shops and jewellers who would pay customers about the same.

"They didn’t look at the gold so much as they looked at you. So they would look you up and down and say ‘Well I’ll give you $100 for it,’" Gupton said. "When I came along I didn’t understand it. There was a huge cloud of secrecy."

Winning BBB awards tells Gupton that his business is both doing a good job and treating customers fairly.

"You’re honouring your promises and it’s just part of the whole mission statement that we started out (with)," Gupton said. "People recognize the BBB logo and they appreciate businesses that have been recognized."

Winning these awards is nothing short of marvellous, he said.

"I remember the first year we won I just thought it was fantastic, because in an industry just filled with predators, to be recognized for an award is a marvellous thing," Gupton. "It makes you feel great, it makes you (feel) like what you’re doing is the right thing to do, and you’ve been recognized for your hard work."

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