Last November, Revolve, a fashion-conscious men’s consignment clothing store quietly opened at 694 Osborne St. Owner Tracy Geisler, who grew up in Riverview, looked at properties for her store for a year.
"I had gone next door to the insurance place and saw that this place was for lease and I called and got it right away," Geisler said.
The store features clothing for babies, boys and men. Men’s casual wear goes from size small to triple extra-large with hats, belts, ties and sunglasses to complete the look. There is also formal wear, jeans, jackets, coats and shoes. Lacoste, Burberry, Dolce & Gabbana are some of the designers of this classy, cool clothing.
"There are a lot of women’s consignment stores in the city but there’s nothing really for men," Geisler said. "I think there’s probably something for everybody who walks in the door."
With graduation ceremonies on the horizon, Geisler has moved Revolve’s selection of tuxedos to the front of the store. She plans to create a grad display in the storefront windows.
"I like working with people and I like helping people, so when people come in I try and put things together for them," said Geisler, who has past experience working in the retail and healthcare industries.
Geisler researched men’s clothing sales at the Canada/Manitoba Business Service Centre before opening Revolve.
She also had to choose an original name for the store. The entrepreneur and her son came up with the name Revolve because the clothing is being recycled.
"It is revolving and my flyer actually has the definition — to recur in cycles," Geisler said.
Lately Geisler has been working on a store logo and sign. The present store sign is affixed to the store’s windows and visible mainly to pedestrians.
"A lot of the things in here are collectibles from my dad and grandpapa," Geisler said, reaching for and showing me a vintage-style picture of the two men. A few shiny model cars that belonged to her dad, a former Ford employee and car aficionado, sit strategically in the store.
The loss of both her father and grandfather to cancer lead Geisler to become involved in the fight against prostate cancer.
"Part of the proceeds from sales will go to combat prostate cancer and the store will participate in events such as Movember and the upcoming Ride for Dad."
Geisler also plans to go online with Revolve, because that is apparently the way to go now, she explained. She has uploaded clothes and other items from her store to Instagram and checked out Etsy and Facebook.
The store is not completely computerized. Geisler manually records all items brought in for sale in a big book. The clothing and other items brought to Revolve on consignment must be in good shape and above all, clean.
If an item does not sell, the consigner can arrange to pick it up, re-consign it or give Geisler the go ahead on donating the item to the Union Gospel Mission. Everybody wins.
When you check out this new store, remember to look in the window. Geisler’s not-so-miniature miniature Yorkshire terrier sometimes snoozes in a bed set in a suitcase.
His name? Armani.
Dianne Doney is a community correspondent for Fort Rouge. You can contact her at email@example.com