The southwestern corner of the city of Winnipeg, Assiniboia is largely middle-class community.
Almost a third of the population over age 15 has never been married and the riding has one of the higher numbers of divorced people in the province.
Retail is the number one employer in the riding. It has the third smallest immigrant population of any Winnipeg riding and the second lowest visible minority population.
Wealthier than the provincial median and slightly older, Assiniboia includes the communities of Sturgeon Creek, Crestview, Heritage Park and Lakewood.
Median age: 39.3
Immigrants: 9.6 per cent
Aboriginal population: 9.9 per cent
Living in poverty: 15.8 per cent
Median income: $29,335
Assiniboia is considered a swing riding.
Between 1962 and 1999 it bounced between the Tories and Liberals. The NDP won it for the first time in 1999 when Jim Rondeau claimed a victory by just three votes over Tory cabinet minister Linda McIntosh.
Rondeau has solidified his support in the riding however, claiming victory in 2007 by almost 2,500 votes.
The Conservatives are putting up a strong name in Olympic silver medallist speed skater Susan Auch, making this a riding to watch.
Jim Rondeau, NDP 5,177
Kelly de Groot, PC 2,686
Bernie Bellan, LIB 459