This is a new riding created for this election out of parts of the former ridings of Lord Roberts and Fort Garry.
It includes communities of Lord Roberts, Riverview, Point Road, Ebby-Wentworth, Beaumont, Crescent Park, Maybank and Chevrier.
Its median age is almost the same as the provincial median and it is slightly more affluent.
The more central parts of the riding are slightly poorer and have a high number of rental housing and low-income families.
The southern areas are generally wealthier and better educated.
The riding has one of the highest proportions of adults with more than a high school diploma.
Median age: 38.7
Immigrants: 11.6 per cent
Aboriginal population: 7.9 per cent
Living in poverty: 15.4 per cent
Median income: $28,021
Both Lord Roberts and Fort Garry voted NDP in the 2007 election but Lord Roberts, from which the riding draws more than half its new boundaries, has been more solidly NDP than Fort Garry.
In fact the Fort Garry riding voted NDP for the first time ever only in 2003. It was mainly a Tory riding prior to that.
Lord Roberts has always been held by the NDP. Lord Roberts’ incumbent Diane McGifford (who won in 2007 by more than 3,100 votes) has decided to retire.
Fort Garry-incumbent Kerri Irvin-Ross chose to run in the new riding of Fort Richmond.
It leaves this riding without an incumbent, and as such it is a target riding for the Conservatives.
2007 results (Lord Roberts)
Diane McGifford, NDP 4,499
Wilf Makus, PC 1,367
Larry Schenkeveld LIB 1,219
Vere Scott, GRN 655
Turnout: 55.56 per cent