Riel is stuck right in the middle of the southern Winnipeg ridings and sits east of the Red River.
It includes the areas around St. Vital Shopping Centre including the northern parts of River Park South, as well as parts of Meadowood, Pulberry and Victoria Crescent.
The riding is a little older than the provincial median and significantly wealthier.
It is a middle- and upper-middle class riding for the most part, with jobs in the services sector (banking, insurance, accounting, engineering, etc.) and health care leading the employment market.
About one in 10 children under six live below the poverty line.
Almost 70 per cent of adults between 25 and 65 have at least some post-secondary education.
Median age: 41.8
Immigrants: 13.2 per cent
Aboriginal population: 7.4 per cent
Living in poverty: 9.3 per cent
Median income: $31,142
Riel has been represented by Conservatives for a majority of the time since it came into being 40 years ago, but has been in the NDP camp since 1999. Current cabinet minister Christine Melnick has represented Riel since 2003 and won by more than 2,200 votes in 2007. The Tories have had a candidate, former Winnipeg Sun reporter Rochelle Squires, nominated for some time, a sign of how much it is a target for them. The riding has had a much higher voter turnout rate than the provincial average.
Christine Melnick, NDP 4,894
Trudy Turner, PC 2,620
Grant Woods, LIB 1,024
Turnout: 63.03 per cent