Taking up the southestern corner of Winnipeg, Southdale is one of the newer ridings in Winnipeg, consisting mainly of new suburban developments such as Island Lakes and Royalwood and the neighbourhood it is named after.
Southdale is one of the most affluent ridings in Manitoba with the second highest median income and the third lowest poverty rate.
Almost 70 per cent of adults between 25 and 35 have more than a high school diploma. The riding has a relatively large francophone population.
Median age: 37.7
Immigrants: 13 per cent
Aboriginal population: 4.7 per cent
Living in poverty: 5.1 per cent
Median income: $37,141
Southdale was created in 1999, resulting from the booming suburban growth in South Winnipeg.
Jack Reimer held it for the Tories for almost two decades, and it was considered a relatively safe seat for the PCs.
But the NDP turned that upside down in 2007 in one of the more surprising upset wins. Former local television personality Erin Selby claimed the seat.
Selby was recently promoted to cabinet as advanced education minister, likely to up her visibility ahead of what is expected to be a tough election battle between her and the Tories’ Judy Eastman.
The riding has one of the best turnouts of any in the province.
Erin Selby, NDP 5,772
Jack Reimer, PC 4,493
Don Woodstock, LIB 1,042
Turnout: 65.74 per cent