October 27, 2016


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Sponsorship with the Winnipeg Free Press

Thank you for your interest in the Winnipeg Free Press. We are pleased you have chosen our newspaper to be a partner in your program.

As we receive hundreds of applications a year from various businesses and organizations, The Free Press has implemented a process to pre–qualify applicants for media sponsorship support.

The Marketing Department will evaluate proposals received on a bi–weekly basis and will provide each applicant with a response within 1–2 weeks of application.

Applicants, whose objectives align with those of the Winnipeg Free Press and have successfully pre–qualified, will be contacted for future discussion to see if a mutually beneficial opportunity can be reached before a final decision is made. These applicants will then be notified via phone or e–mail of their successful application at a later date.

Facts about the Winnipeg Free Press:

Promotions Objective:

To partner with businesses that will offer unique ways to reach a new segment or to create new experiences for our current readers through local events and initiatives that align with our editorial focus.

What is important to us:

  • You are currently advertising or have plans to advertise with the Winnipeg Free Press
  • You are willing to provide a promotional fee or honorarium
  • You are open to developing revenue opportunity with The Winnipeg Free Press through the promotional program
  • Your demographic aligns with our core reader demographic
  • You are willing to explore new ways for us to mutually access a new audience base through grass roots promotional activities, special events, contesting, online marketing or other promotional opportunities
  • You are open to participating in promotional programs that will involve other partners
  • Your program has relevance to our readers’ lifestyle
  • Your program aligns with our editorial focus

What we support:

  • Professional and amateur sports organizations (hockey, golf, soccer, football, baseball etc)
  • Entertainment programs (music, movies, fashion)
  • Lifestyle
  • Trade shows
  • Charities

What we ask in exchange:

  • Brand marketing opportunities
  • Online marketing opportunities
  • Opportunity to provide subscription offers through partners– communication vehicles
  • Sampling or circulation channels
  • Exclusive Subscriber benefits
  • Promotions with interactive component that engages new consumers
  • Advertising revenue to support the event
  • Tickets to events

Key attributes of Winnipeg Free Press readers (average weekday readers):

  • The Free Press effectively reaches adults of all ages, including those under age 35
  • Women are slightly more likely to be Free Press readers
  • Many readers live in the Winnipeg area
  • Many readers have children at home
  • Likely to have a higher than average annual household income ($75,000+)

Our Editorial Focus and Fit:

  • Sports
  • Entertainment (Music, movies, fashion, lifestyle)
  • Lifestyle
  • Automotive
  • Business
  • Local News
  • Homes

For additional information, please contact Christa Richard at (204) 697–7064 or christa.richard@freepress.mb.ca.

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