Winnipeg Free Press - ONLINE EDITION
Posted: 04/17/2013 4:31 PM | Comments: 0
The Players Cup and the Winnipeg Jets True North Foundation have entered into a three-year agreement for the NHL team’s charitable foundation to become the primary beneficiary of the annual PGA Tour Canada event.
The Players Cup will be played July 18-21 at Pine Ridge Golf Club as one of eight tournaments in the first season of the PGA Tour’s official involvement and rebranding of the Canadian circuit.
"As a stand-alone entity, we only have so much reach," said tournament executive director Ryan Hart, president of the local marketing firm MF1.
The Players Cup, since 2010, has donated $275,000 to local charities.
Now in the family of the PGA Tour — which has raised $1.85 billion for charities among all of its tours — the event on the new PGA Tour Canada was a perfect fit for True North.
"First of all, the PGA Tour brand is extremely powerful and has a ton of equity in it," said True North chairman Mark Chipman at a press conference today. "So just the association with it gives profile to our foundation and what we’re doing.
"The demands on our foundation seem to be ever-increasing. The programming we’ve developed continues to grow. So higher profile for our foundation allows us to raise more dollars and do more programming and that’s great."
This summer’s Players Cup will include the Tuesday Celebrity Pro-Am. Committed to participating are Jets defenceman Zach Bogosian, Chicago Blackhawks captain Jonathan Toews and former Stanley Cup winner and current Jets radio analyst Shane Hnidy.
The fundraising associated with the event will begin in earnest shortly with a "The Players Cup Ultimate Sports Raffle."
Tickets will be $50 and include a weekly pass to the Players Cup. The raffle prizes include a trip to the 2014 Masters, a suite for a 2013-14 Jets regular-season game, corporate membership for four at Pine Ridge, 2013 Winnipeg Blue Bombers season tickets and 2014 Winnipeg Goldeyes season tickets.
Having problems with the form?Contact Us Directly
Diana Matheson battles clock and body
Kuznetsov's goal leads Capitals past Isles 2-1 in Game 7
Johnson scores 2, Lightning beat Detroit 5-2 to force Game 7
Betts lifts Red Sox to 6-5 win over Blue Jays
World Cup team much more than soccer players
NHL announces Norris Trophy finalists
Former NHL player Marcel Pronovost dies at 84
Canucks reflect after first-round exit
Orioles' game in Baltimore postponed due to safety concerns
Scottie Pippen's daughter charged with public intoxication
Pierce takes parting shot at Raptors
Cards ace Adam Wainwright out for season with torn Achilles
Future of Casey is Raptors' biggest question
Impact goalie Bush won't play on Wednesday
Hamilton back with Rangers, ready to get back on field
Matheson wins battle to make Canada roster
'Never-die attitude' propels Ducks comebacks
Scott joins Team Canada for FIFA Women's World Cup
UFC champ Jones booked in connection with hit-and-run crash
Vegas sets up 'concentric' security for upcoming megafight
Bach: India not ready to bid for 2024 Olympics
Girls get ready to grab grass
Leave your selfie sticks at home, say Wimbledon organizers
WADA seeks whistleblowers' input on Russian doping
Belarus hockey player Mikhail Stefanovich banned for doping
Albuquerque police seek UFC champ Jon Jones in hit-and-run
Senators come up short against Canadiens
Altidore scores twice to snap Toronto's 4-game skid
Raptors swept by Wizards in first round
Archer dominates, Blue Jays swept by Rays
Bettman speaks on relocation, concussions
Canada ready to name World Cup roster
Five reasons the Calgary Flames advanced
Flames to face their road demon in Anaheim
Rays, Archer complete sweep of Blue Jays
Price stops 43 as Habs oust Sens 2-0
Sid the Kid to suit up for Canada in Prague
Canucks reflect after Game 6 loss to Flames