Winnipeg Free Press - PRINT EDITION

MLB Network likely in Canada soon after bid to CRTC

OTTAWA -- The MLB Network baseball channel could be available to Canadian fans by the start of the 2013 season under an application put forward to the CRTC.

Rogers Communications Inc., corporate parent of the Toronto Blue Jays, has applied to the federal broadcast regulator to bring the channel to Canada.

In its application, the company says the new channel would complement the games already broadcast in Canada, akin to what the NFL Network does for football games.

"We believe the uniqueness of the MLB Network service, with its attractive and unique programming, will respond to consumer demand and help drive additional analog customers to our digital platform," Rogers said in its application.

The cable company also said it is already competing with unregulated online services that broadcast baseball.

"The MLB Network will give Canadians another incentive to remain within the regulated system. This will have a positive impact on the growth of digital cable in Canada and on the Canadian broadcasting system as a whole," Rogers said.

The additional cost to viewers wanting the channel if it is approved was not available.

-- The Canadian Press

Republished from the Winnipeg Free Press print edition June 21, 2012 C9

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