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Winnipeg Free Press - PRINT EDITION

Just as Luck would have it, endorsement deals piling up

Posted: 08/20/2013 1:00 AM | Comments: 0

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INDIANAPOLIS -- Andrew Luck is turning up the volume on the endorsement business.

On Monday, audio technology company Klipsch announced it has reached a four-year deal with the Colts quarterback to become its new public spokesman. Financial terms were not immediately available, though there is an option on the fourth year and the deal includes a provision that gives Luck a chance to design his own line of products, such as head phones.

"That to me is one of the real special, cool features of it," Luck told The Associated Press on Monday. "During the season, I'm not going to do anything, but it will give me a chance to try to put my degree to work and try to come up with some cool stuff."

The rollout is expected to take place over the next 90 days and will be targeted primarily to social media audiences and local markets. Starting in January, Luck could begin making regular appearances in television commercials.

It's a pairing that makes perfect sense.

Luck is an avid classic rock music fan, who grew up listening to Tom Petty, the Rolling Stones, Bruce Springsteen and The Who and now enjoys the music of Awolnation.

Like the company's founder, Paul W. Klipsch, Luck attended Stanford.

The company's home base is Indianapolis, where Luck, of course, has his day job, and some of Luck's teammates are investors in the company, too. So when Luck asked his agent to contact Klipsch about a possible deal, company CEO Paul Jacobs couldn't resist.

"He's his own guy, he' very clear about what he believes and we think he's a non-conformist, that's something we like," Jacobs said, explaining the company thought Luck would be a good be fit long before the Colts took him with the No. 1 pick in the 2012 draft. "We've never really used athletes before, but we decided that if we were going to have one, he's the kind of guy we'd like to have. He's a great spokesman and we believe his appeal goes beyond football and beyond the Colts."

That's because Luck is not a typical quarterback pitch man.

He often describes himself as a nerd. He spent part of his childhood growing up in London and Germany while his father worked with the NFL's developmental leagues in Europe. He's an avid soccer fan and dates a gymnast, and he's been known to bicycle to pick up food. And his success on the football field, coupled with his new interest in marketing off of it, could raise the stock of Luck as an endorser.

 

-- The Associated Press

Republished from the Winnipeg Free Press print edition August 20, 2013 D3

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