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Winnipeg Free Press - PRINT EDITION

Banking on the big score

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Melissa Tait / Winnipeg Free Press files
Dawn and Mike McEwen

MELISSA TAIT / WINNIPEG FREE PRE Enlarge Image

Melissa Tait / Winnipeg Free Press files Dawn and Mike McEwen

It's the game inside the game -- what advertiser will emerge as the champion during the Feb. 2 airing of Super Bowl XLVIII. According to USA Today's Ad Meter, Budweiser maker Anheuser-Busch's heart-tugging commercial, Brotherhood, featuring a Clydesdale horse and its former owner, was last year's runaway winner.

$4 million

How much the Fox network is charging for a 30-second spot this year

 

$28 million

How much Anheuser-Busch will spend, buying 31/2

minutes in airtime.

 

$250 million

How much Anheuser-Busch spent on Super Bowl ads

between 2002 and 2011

 

$2.5 billion

How much all companies spent on Super Bowl ads

between 2002 and 2011

 

$283,000

Cost for commercial aired in the original Super Bowl in 1967

Republished from the Winnipeg Free Press print edition January 18, 2014 D3

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