August 29, 2016

cloudy

Winnipeg
21° C, A few clouds

Full Forecast


Golf

Gillette shaves Tiger from endorsement deal

Hey there, time traveller!
This article was published 23/12/2010 (2075 days ago), so information in it may no longer be current.

PORTLAND, Ore. -- Procter & Gamble Co. will not renew its endorsement deal with Tiger Woods at the end of the year, adding another name to the list of companies that cut ties with the golfer after last year's revelations of marital infidelities.

The company used Woods, Roger Federer, Lionel Messi and dozens of other athletes as part of its three-year "Gillette Champions" marketing campaign. Gillette said Thursday it was phasing out that program and not renewing the contract with Woods and several other athletes. It stopped using Woods himself in the campaign months ago.

The golfer was once the most sought-after pitchman in sports and was the first athlete to earn US$1 billion from endorsement agreements. However, many corporations cut ties or distanced themselves from Woods after the scandal that broke just over a year ago and dominated headlines for months.

Accenture LLP, AT&T Inc. and Gatorade all dropped Woods as an endorser. Companies such as Gillette and Tag Heuer didn't end their relationships outright but stopped featuring him in advertisements.

Nike Inc. and Electronic Arts, which had more invested in his skills as a golfer rather than a more general symbol of excellence, stuck with him.

-- The Associated Press

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective January 2015.

Scroll down to load more

Top