May 24, 2015


Daly intrigued by name game

1It is Winnipeg's best kept sporting secret. And even NHL deputy commissioner Bill Daly is following along with great interest while the debate as to what Winnipeg's new NHL franchise will be called rages on and on.

But while the NHL has the final say on any branding/name/logo issue, Daly said the real decision will be left to True North bosses Mark Chipman and David Thomson.

 NHL deputy commisioner Bill Daly scrums with local media Thursday afternoon. Daly says the MTS Centre needs new glass.


NHL deputy commisioner Bill Daly scrums with local media Thursday afternoon. Daly says the MTS Centre needs new glass.

"Ultimately we do (have final say on the issue), but great deference is given to the local ownership to choose its identity and its colours," said Daly. "You have to be sensitive to the other teams in the league and their images and identities and make sure what's being created is a distinct identity. But beyond that it's pretty much up to the club.

"I know a little bit more today than I did yesterday (about the naming issue) but, no, I don't think that decision's been made yet. It really hasn't. Part of the presentations today was going through the team identity and the possibilities there. Mark still has a lot of good options in that regard and I'm sure he'll come to rest at some point with his partners on what they want to do."

Daly did say Chipman is concerned the Jets' history is linked to the Phoenix Coyotes franchise. The new organization here, meanwhile, owns all of the Atlanta Thrashers history and records.

"But (Jets) is not part of the Phoenix identity, it's part of Phoenix's history," Daly said. "What Mark has said to me in the past is one of his concerns about the 'Jets' name and identity is he really doesn't own his history. Now, he hasn't indicated that pushes him away in any material way, it's just a point of fact.

"Having said that, the Minnesota Wild is a good example of a team that returned to a community without the team's former identity, which was the North Stars, and they don't own the team's history. They don't have any of the North Stars' records or players in their guide and record book. But they've still been able to leverage the Stars' reputation in the community and legacy in the community in a positive way. So that's certainly an example of a situation where it's a different team, a different name, a different identity, but they're still able to take advantage of their history."


-- Ed Tait

Republished from the Winnipeg Free Press print edition June 10, 2011 C2

You can comment on most stories on You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective January 2015.

Winnipeg Free Press | @WinnipegNews

May 24 10:24 am

John Nash, wife, 'A Beautiful Mind' inspiration, die in NJ

Winnipeg Free Press | @WinnipegNews

May 24 9:40 am

Secrecy laws shield government ad slogan

Jessica B-U | @_jessbu

May 24 9:19 am

Winnipeg police will discuss a new bylaw amendment regarding Sunday/holiday bicycle street closures at 11 a.m.

Winnipeg Free Press | @WinnipegNews

May 24 7:42 am

Fine feast for 1,201 at legislature

Winnipeg Free Press | @WinnipegNews

May 24 7:42 am

Airmen died in failed rescue attempt on Lake Winnipeg

Scroll down to load more