Winnipeg Free Press - ONLINE EDITION

Jets beer down to the last drops

  • Print

Winnipeg Jets fans continue to show their unquenchable thirst for anything associated with their favourite team.

The latest example is Budweisers’ fan brew, a limited edition beer made with water taken from Winnipeg landmarks such as the MTS Centre and The Forks.

Only 24,000 12-packs of the fan brew were produced and they’ve been flying off liquor store and vendor shelves over the past 10 days.

"We’ve sold about 90 per cent of the inventory, which is significantly quicker than we had expected," said Dan Chubey, district sales manager of Labatt Breweries of Canada.

The special beer has also been available in about 30 bars and restaurants around Winnipeg, including Tavern United, Boston Pizza and the Pony Corral.

Some fans are drinking the beer, others are treating it like a collectors item, Chubey said.

"I’ve seen guys posting a 12-pack on eBay for $600, including the (authenticity) certificates. One guy was throwing in a T-shirt he won in a bar," he said.

Many fans weren’t prepared to take any chances on being left thirsty when it first came out.

"We had customers who were waiting at the (beer) stores prior to them opening to make sure they could get their hands on a case. The response has been phenomenal but not surprising considering the energy Winnipeg fans have for anything Jets," he said.

geoff.kirbyson@freepress.mb.ca

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

J.P. Vigier’s Whiteboard: Coach Maurice’s first full season

View more like this

Photo Store Gallery

  • June 25, 2013 - 130625  -  A storm lit up Winnipeg Tuesday, June 25, 2013. John Woods / Winnipeg Free Press - lightning
  • Goslings enjoy Fridays warm weather to soak up some sun and gobble some grass on Heckla Ave in Winnipeg Friday afternoon- See Bryksa’s 30 DAY goose challenge - May 18, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)

View More Gallery Photos

Poll

Do you think Ray Rice should be given a lifetime ban from the NFL?

View Results

View Related Story

Ads by Google