Winnipeg Free Press - PRINT EDITION

Ticket prices gain altitude

True North boss says two per cent hike 'simply keeps (team) neutral'

  • Print

The Winnipeg Jets have informed season-ticket holders that prices will increase two per cent for the 2013-14 NHL season, a notch less than the maximum three per cent increase that could have been invoked.

When True North Sports and Entertainment got commitments for the 13,000 seats in a matter of a few days in June 2011, it entered into three-, four- and five-year deals with ticket holders and promised not to exceed a three per cent increase in any year.

True North CEO Jim Ludlow said the increase for next season was the result of a balanced examination of the organization's needs, factoring in things such as inflation and cost-of-living increases.

"We know that we have to balance the increase in costs of running the operation against the notion of trying to keep pace with growth within the league against the notion of trying to keep a balance in the relationship with our fans, so two per cent is our number," Ludlow said on the weekend.

"We are always doing our best to remain thoughtful about how we balance what it is we have first with the relationship we have with our fans and second a relationship with just keeping pace with growth, generally speaking, in the league. (There are) rising costs within the organization, and they do happen on an annual basis just like they do in any business."

Ludlow termed the ticket-price increase "reasonable."

"Taking an increase in that range simply keeps you neutral," he said.

Ludlow said the organization's examination of costs and prices included conversations with other Canadian NHL franchises.

"We look at things so we're not out of step with our peers across Canada, Ludlow said. "We have some discussion across Canadian teams. That range is about two to three per cent."

The Toronto Maple Leafs, for instance, will raise prices about 2.5 per cent for next season.

For those who might have expected the maximum increase to try to enhance the team's ability to attract or sign a high-end free agent, the accounting doesn't support that conclusion.

The price increase the Jets are invoking may yield $1 million in extra revenue next season, give or take. If the increase was three per cent instead of two, it would only bump that extra ticket cash to $1.5 million, which is not an impactful amount of money when it comes to top-flight players.

Ludlow said the correlation between the ticket-price increase and team GM Kevin Cheveldayoff's player budget is not a direct one, anyway.

"Tickets are only one element of our revenue streams to the organization," he said. "But it's a very important long-term relationship element."

To that end, True North is as focused on the fan experienced as it is on improving its hockey team.

He said there is a "significant" capital-improvement plan underway for inside the MTS Centre for the next three to five years.

Next year's ticket-price increase has no connection to the recent commitment season-ticket holders were asked to make for Jets playoff tickets this spring.

Those prices will increase about 50 per cent over regular-season games for first-round Stanley Cup games, and go higher from there should the Jets advance. First-round games will cost between $60 and $199.13 if the Jets make it to the post-season at the end of April.

tim.campbell@freepress.mb.ca

We're No. 2

 

A look at the average ticket price of each NHL team:

 

Toronto Maple Leafs$124.69

Winnipeg Jets$97.84

Vancouver Canucks$87.38

Edmonton Oilers$79.27

Montreal Canadiens$78.56

Washington Capitals$73.75

New York Rangers$72.04

Philadelphia Flyers$71.59

Pittsburgh Penguins$67.52

Calgary Flames$66.35

New York Islanders$65.21

Boston Bruins$64.39

Chicago Blackhawks$62.88

Minnesota Wild$62.63

Los Angeles Kings$61.36

Nashville Predators$60.44

Florida Panthers$55.75

Detroit Red Wings$53.28

San Jose Sharks$51.47

New Jersey Devils$48.06

Columbus Blue Jackets$47.95

Carolina Hurricanes$47.89

St. Louis Blues$46.20

Buffalo Sabres$46.15

Ottawa Senators$42.09

Colorado Avalanche $40.62

Anaheim Ducks$40.49

Phoenix Coyotes$40.32

Tampa Bay Lightning$38.12

Dallas Stars$36.09

 

Note: All prices are converted to USD at the exchange rate of $1CAD$.997280 USD.

 

-- source: Team Marketing Research

Republished from the Winnipeg Free Press print edition April 1, 2013 C3

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Body pulled from river is missing 15-year-old girl

View more like this

Photo Store Gallery

  • horse in sunset - marc gallant
  • A water lily in full bloom is reflected in the pond at the Leo Mol Sculpture Garden Tuesday afternoon. Standup photo. Sept 11,  2012 (Ruth Bonneville/Winnipeg Free Press)

View More Gallery Photos

Poll

Who has been the Bombers MVP so far this season?

View Results

View Related Story

Ads by Google