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Canada gets new look for Olys

Retro design getting mixed reviews from fans, players

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“These jerseys are distinctly Canadian and will ignite our nation’s pride each time Canada’s athletes take to the ice to represent their country and the Canadian Olympic and Paralympic teams.” - Bob Nicholson, Hockey Canada president.

TORONTO -- It took until he stepped onto the ice at Copps Coliseum in Hamilton at the 1986 world junior championship for Joe Nieuwendyk to appreciate what it meant to wear a Team Canada jersey.

"I didn't really understand the magnitude of what it meant until that moment: skating out there in front of 19-20,000 people, flags flying everywhere," Nieuwendyk said. "It was a special feeling."

Awestruck

On Tuesday morning, he got to pass that feeling on to about a dozen teenage players chosen to model Hockey Canada's 2014 Olympic jerseys at the official unveiling at the Mattamy Athletic Centre. Hockey Canada told them they'd be doing some promotional things, but the players didn't learn exactly why they were at the arena until just before the event.

'The best resource that we have in our country are our players and our people. This really respects where it all started back in 1920'

-- Hockey Canada president and CEO Bob Nicholson

"Their mouths dropped, a little awestruck," Nieuwendyk said. "They didn't realize what they were here for. When they saw the jersey for the first time, it hit them like it hits any NHL guy that's going to don that jersey."

For many hockey fans it wasn't the first glimpse of the red, white and alternate black jerseys that the men's, women's and sledge hockey teams will wear at the Olympic and Paralympic Games in Sochi. Pictures of the uniforms have leaked out over the last month.

But that didn't damper the enthusiasm for the teenagers who stepped onto the ice amid club music and laser lights and skated around to show off the uniforms.

"First to ever try on the Team Canada Olympic Jersey and unveil it to everyone. Speechless," Paul Coffey's son, Blake, wrote on Twitter afterward. "Honoured to get the opportunity to unveil the 2014 Team Canada Olympic Jersey Launch."

Hockey Canada's reveal was another opportunity for fans to give their opinions about the jerseys. Some said it looked like Petro-Canada's logo, while others wanted to go back to the jerseys used when Canada won gold in Vancouver in 2010.

"People talking about how they feel about a jersey that's close to their heart and represents their country is a great thing," Nike creative director Ken Black said.

The red and white jerseys feature a Maple Leaf logo with a stripe across the chest, while the black jersey has "CANADA" written across it in white letters on a gold stripe. All three include 12 gold maple leaves inside the collar to commemorate the eight men's, three women's and one sledge hockey gold medal the country has won at the Olympics.

Black said the jerseys were inspired by the 1920 team that won gold at the Summer Olympics in Antwerp, Belgium, with touches from the 1972 national team uniform.

"The best resource that we have in our country are our players and our people," Hockey Canada president and CEO Bob Nicholson said. "This really respects where it all started back in 1920."

Back then there were fewer avenues for fans to express their feelings about jerseys. This time around criticism began in early September when a photo of Jonathan Toews wearing Canada's red jersey surfaced online.

Montreal's Caroline Ouellette, a forward on the women's team and a three-time Olympian, offered a very positive review.

"I think they're lighter and they seem very comfortable," she said. "I think every time change happens, there's some people that resist it. I know we've heard some negative comments on it so far, but for me the jersey becomes the memories we make with that jersey."

 

-- The Canadian Press

Republished from the Winnipeg Free Press print edition October 9, 2013 D3

History

Updated on Wednesday, October 9, 2013 at 9:26 AM CDT: Replaces photo

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