The Canadian Press - ONLINE EDITION
Posted: 02/5/2014 11:35 AM | Comments: 0
Last Modified: 02/5/2014 2:17 PM
TORONTO - When Canada's men's hockey team takes the ice for the first time during the Sochi Winter Olympics on Feb. 13, most Canadians will be at work or school.
Sure, plenty of hockey fans will be playing hooky, and some workplaces and schools will set up TVs to gather around. But the CBC expects many, many Canadians will have the game streaming in their web browser while they should be working, or covertly running the network's app on their phone or tablet to sneak a peek at the action.
"We know the notion of 'screen of convenience,' people go to the screen they feel they can get access to. Most of the time that's television still, with growth in some other spots, obviously lots of move towards mobile," says Dan Tavares, executive producer of digital for CBC's Olympics coverage.
"So I think (digital) will be great, I think it'll be strong, I think the desktop will do very well because for a lot of people they'll be at work when Team Canada is playing, and obviously I think Team Canada and Canadian success is going to drive a lot of the consumption."
The CBC will have 12 live video feeds available to stream on computers and mobile devices. The network says the Games in Sochi mark the first time Canadians will be able to watch every event live on mobile, via an app for Apple iOS or Google Android smartphones and tablets, and Windows Phone 8 devices.
BlackBerry users are out of luck.
"The CBC audience is primarily an iOS audience, with a growing Android base, and we only have so much money so we've got to basically fish where the fish are," says Tavares of the CBC's mobile strategy.
On either computers or mobile devices, users can watch four different video streams at once, or click a button to overlay an assortment of statistics during an event, Tavares says.
Viewers can also play along with an interactive component to the CBC's prime-time coverage.
"It's obviously a curated best-of because it's happening in prime-time and there's no live sports until (hours later), so you can ... play along with what's going on on TV, polls, trivia, additional content, and we'll visualize some of the (user) data on television as well," Tavares says.
The CBC's mobile app also allows users to set calendar reminders for any event.
Of course, there are other apps to help get the most out of the Olympics.
Olympic Hub: An official app from the International Olympic Committee, it collects athletes' social media posts from Facebook, Instagram and Twitter into one feed. A recent check of Canadian posts showed snowboarder Derek Livingston sharing a picture of his acupuncture treatment and hockey player Caroline Ouellette treating herself to some chocolate cake in the days leading up to the Games. (iOS and Android)
A list of the Canadian Olympians who will be tweeting can be followed at: http://bit.ly/1nwfXtu
Medal Alert: Another IOC app, it offers a schedule of events and allows users to sign up for alerts every time Canada (or any other country) wins a medal. CBC's app has a similar feature and can also send alerts for breaking news, final scores in hockey games and curling matches, or daily summaries. (iOS and Android)
Visa 360 Cam: This app is pretty gimmicky and only worth using once or twice but it is fun to play with. It gives users a close-up look at what it's like to compete in a few Olympic sports. Users can choose a number of different camera angles to watch training runs in alpine skiing, freestyle ski halfpipe, freestyle ski aerials, ski jumping, hockey, figure skating and ice dancing. (iOS and Android)
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