WINNIPEGGERS are about to have a new menu of sports radio on the local AM dial.
Jim Rome, Mike and Mike and Scott Van Pelt will all be hitting the airwaves when CFRW 1290 switches from its oldies format to all-sports radio.
Sports Radio 1290 will launch as a 24-hour sports station on Monday, Sept. 27 at 10:57 a.m. with The Jim Rome Show cutting the ribbon.
Sports Radio 1290 will be a mix of syndicated programs and local content such as Winnipeg Goldeyes games and Wesmen basketball.
"We think there's a real appetite for sports programming in Winnipeg and the launch of Sports Radio 1290 will fill that void," said Chris Stevens, VP/GM of 1290. "This is programming that is currently not available in Winnipeg. The time is right for a 24-hour sports radio station in Winnipeg. Very new, very targeted and very specific."
ESPN radio's Mike and Mike in the Morning will air from 5 a.m. to 9 a.m. Next up will be The Herd with Colin Cowherd from 9 a.m. to 11 a.m. and then it will be The Jim Rome Show airing from 11 a.m. to 2 p.m.
The Scott Van Pelt Show will broadcast from 2 p.m. to 3 p.m. and The Doug Gottlieb Show is scheduled to run from 3 p.m. to 6 p.m.
The station will also have NFL rights and carry games on Sunday afternoons and Monday nights.
"We want to establish a footprint and will do that with our syndicated programming but we want to evolve and grow with good solid local programming," said program director Chris Brooke. "We will change and evolve six months down the road and 12 months down the road and so on. We want to be constantly evolving. Right now we just want to say hello and introduce ourselves with the very best in sports programming."