The Canadian Press - ONLINE EDITION

Chalk it up: Coloring hair streaks with craft-store pastels is the latest beauty trend

  • Print

CHICAGO - First there were feathers, then the "Hunger Games" braid took over. Now there's a new hair trend just as easy to embrace — coloring strands with craft-store chalk. No stylist, no complicated instructions, no great expense.

Everyone from hipsters to children to Hollywood celebrities is embracing the runway fad for brightly colored hair, using soft pastel chalk.

"Hair stylists and colorists, they're artists at their core, so they're always fooling around with things from the arts-and-crafts store," said Kristin Perrotta, Allure magazine's executive editor. "Somewhere along the line a few of them realized there were soft pastels you could use to leave colour on your hair."

The advantage? The chalks wash out in the shower, allowing for temporary rocker style.

"There's no commitment," Perrotta said. "This is your opportunity to go crazy for whatever time you want. Even if you're a super-preppy woman who works in a library, on the weekend you can have purple stripes in your hair."

Colour-streaked hair first popped up on the catwalks two to three years ago, featured by designers such as Prabal Gurung, Prada and Jean Paul Gaultier, Perrotta said. But the look really took off when reality TV star Lauren Conrad featured hair chalking on her blog, The Beauty Department.

"There's really one person to credit for the chalking trend: It's Lauren Conrad," Perrotta said.

Conrad's hairstylist, Kristin Ess, said beauty professionals have used the chalks to colour hair for a while. She credits the proliferation of online beauty blogs for turning the tool into a trend.

"Usually it was secret, so top secret," said Ess, who cofounded The Beauty Department with Conrad. "But now the way that things are, it's so easy to get it out there."

The steps aren't complicated: Take a piece of chalk, run it along the strand of hair until it's colored and if necessary pull the hair through a curling iron. If you have darker hair the chalk may stick easier if you dampen the strand first. It's important to use soft pastel chalks — the kind artists use, not oil-based chalks or sidewalk chalks.

To remove, shake or brush your hair to dust out the chalk before getting into the shower. Then wash your hair. The chalk can get messy, so wear plastic gloves.

Kandee Johnson, a celebrity makeup artist and beauty and style blogger, posted a hair chalking how-to video on YouTube in February. So far it's gotten more than 630,000 hits.

"People were sending me pictures from websites," she said. "I didn't think people were going to be that excited over it. I did not think it was going to be that popular at all."

Johnson thinks the attraction comes because chalking is temporary and affordable — a whole set of chalks can cost between $6 and $8.

"It's a fun idea if you have kids or you have a corporate job," she said. "It will be really fun for summer because you can have fun ponytails."

___

HAIR CHALKING TIPS:

—Use art soft pastel chalk. Oil-based chalk will stain your hair. Sidewalk chalk or chalkboard chalk won't stick to your hair.

—No matter what colour your hair, apply the chalk to dry hair first. If you have darker hair and the chalk isn't showing up then dampen the hair before applying.

—Using a curling or flat iron after chalking can help seal your hair if needed.

—Blondes may have to shampoo a few times before the colour fully rinses out.

—Shake or brush the chalk out of your hair before you wash it. Getting chalked hair wet could stain your hair.

—Protect your clothes and hands. Wear gloves and smock or towel to keep chalk from getting on you while you're applying it. Chalk can flake off while it's in your hair, so it's a good idea not to wear light clothes.

___

Online: Kandee Johnson's "How to do the Hair Chalk Trend" video: http://www.youtube.com/watch?v=5ly4GhDia4k

The Beauty Department's Hair Chalking post: http://thebeautydepartment.com/2012/01/chalk-it-up/

___

Follow Caryn Rousseau on Twitter: http://www.twitter.com/carynrousseau

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Bowman questioned on financial solutions for city

View more like this

Photo Store Gallery

  • Winnipeg’s best friend the dragon fly takes a break at English Gardens in Assiniboine Park Wednesday- A dragon fly can eat  food equal to its own weight in 30 minutes-Standup photo- June 13, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)
  • JOE BRYKSA/WINNIPEG FREE PRESS Local-(Standup photo)- A wood duck swims through the water with fall refections in Kildonan Park Thursday afternoon.

View More Gallery Photos

Poll

Do you think e-cigarettes should be banned by the school division?

View Results

Ads by Google