The Canadian Press - ONLINE EDITION

Designer Roberto Cavalli embraces social media to build his brand

  • Print

NEW YORK, N.Y. - After 42 years in the fashion industry, designer Roberto Cavalli is finding new ways to build his brand — in bursts of 140 characters or less. The 71-year-old recently began tweeting and blogging daily in his own irreverent, stream-of-consciousness way.

"I would like to make love, I wish a beautiful girl would knock on the door," he recently tweeted.

The Italian designer with a penchant for animal prints also blogs about his daily happenings and includes photos of his travels and beloved German shepherd puppy, Lupo.

"I discovered new way to make blog because I want to make my blog like a reality show," he said in a recent interview.

Every post ends with "I love you," and he does indeed seem to love his followers. In a recent video blog, he sits casually in front of his computer praising every person who has left him a comment or question.

Now Cavalli is employing his newfound army of online fans to help spread the word about his latest creation — the Roberto Cavalli fragrance.

"For us it was important it was sexy, it was feline, it was romantic, and strong in the same way," said Cavalli's wife and business partner, Eva, of their perfume collaboration with Coty.

Though Cavalli is embracing new technology, he acknowledges that it has its limitations.

"Twitter is too short. It's too short. I'm Italian. I like to speak," he said.

———

Online:

http://RobertoCavalliBlog.com

———

Nicole Evatt covers entertainment for The Associated Press. Follow her on Twitter at http://twitter.com/NicoleEvatt

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Your top TV picks for this week - December 8-12

View more like this

Photo Store Gallery

  • PHIL.HOSSACK@FREEPRESS.MB.CA Winnipeg Free Press 090528 STAND UP...(Weather) One to oversee the pecking order, a pack of pelican's fishes the eddies under the Red River control structure at Lockport Thursday morning......
  • Aerial view of Portage and Main, The Esplanade Riel, Provencher Bridge over the Red River, The Canadian Museum for Human Rights and The Forks near the Assiniboine River, October 21st, 2011. (TREVOR HAGAN/WINNIPEG FREE PRESS) CMHR

View More Gallery Photos

Poll

What's your take on the Jets so far this season?

View Results

View Related Story

Ads by Google