TORONTO - Designers from Edmonton, Toronto and Montreal will be vying for the top prize in the TFI New Labels competition.
The Toronto Fashion Incubator has announced the four finalists in its annual design contest which supports emerging style talents.
Edmonton's Sid Neigum's experimental, self-titled label and Montreal-based Patrick Larrivee's namesake outerwear brand are among the top four.
Rounding out the list are a pair of Toronto-based design duos: Diego Fuchs and Helder Aguiar behind designer streetwear label [blak]- i and Genevieve Pearson and Stanley Capobianco of outerwear label Jameson Kane.
TFI announced last fall that it had boosted the grand prize for the New Labels champ with the involvement of philanthropist Suzanne Rogers, who will donate $25,000 to the contest winner.
The winner will also receive a design studio at TFI sponsored by TNT boutique and a feature in Flare Magazine.
The event will take place on May 3 as part of TFI25, a gala in celebration of the organization's 25th anniversary.
TFI is a non-profit that offers support to budding Canadian fashion designers and entrepreneurs, fostering homegrown talents like Golnaz Ashtiani, David Dixon, Joeffer Caoc and Arthur Mendonca. The four designers each showed collections at Toronto Fashion Week last month.