The Canadian Press - ONLINE EDITION

Fries or hash browns? McDonald's rolling out 'After Midnight' menu

  • Print

NEW YORK, N.Y. - McDonald's is taking a small step toward offering breakfast items outside of its usual breakfast hours — at least if you're a night owl.

Starting this month, the fast-food chain says participating 24-hour restaurants in select locations will offer an "After Midnight" menu that includes its Egg McMuffin, Big Mac and Chicken McNuggets. Customers will be able to create "Midnight Value Meals," with either fries or hash browns as their side items, McDonald's says.

A mockup of the menu provided by the company showed an Egg McMuffin paired with French fries, next to the heading, "Dinner or Breakfast? Yes"

The rollout of the menu, which is available from midnight to 4 a.m., builds on a "Breakfast After Midnight" menu the company has been testing. McDonald's notes that franchisees may adapt their offerings based on local preferences.

McDonald's CEO Don Thompson had said in a CNBC interview earlier this year that the company was open to expanding its breakfast hours. Fans of McDonald's breakfast have long wanted the chain to make its Egg McMuffins and biscuits available later in the day. But a hurdle for the company is that operations behind the counter would get too complicated, with workers having to juggle such a wide array of items in a limited space.

Still, Thompson noted at an analyst conference last week that the company is looking to improve its performance by expanding hours and noted that breakfast is a "growing category."

The "After Midnight" menu is already available in northern Delaware and College Station, Texas, according to McDonald's. A spokeswoman did not immediately know how many of its more than 14,000 U.S. restaurants would offer the menu.

McDonald's says nearly half of its restaurants are open 24 hours.

___

Follow Candice Choi at www.twitter.com/candicechoi

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Winnipeg Free Press 27 cent digital payment system

View more like this

Photo Store Gallery

  • KEN GIGLIOTTI  WINNIPEG FREE PRESS / July 23 2009 - 090723 - Bart Kives story - Harry Lazarenko Annual River Bank Tour - receding water from summer rains and erosion  damage by flood  and ice  during spring flooding -  Red River , Lyndale Dr. damage to tree roots , river bank damage  , high water marks after 2009 Flood - POY
  • Water lilys are reflected in the pond at the Leo Mol Sculpture Garden Tuesday afternoon. Standup photo. Sept 11,  2012 (Ruth Bonneville/Winnipeg Free Press)

View More Gallery Photos

Poll

Are you planning to go visit the new polar bear, Humphrey, at the Assiniboine Park Zoo?

View Results

View Related Story

Ads by Google