The Canadian Press - ONLINE EDITION
Good cause, Batman! Super hero-themed vehicles at Detroit show promote effort to fight hunger
DETROIT - Two super hero-themed vehicles at the auto show in Detroit are there for more than just their flashy looks.
The Batman-decorated Kia Optima and the Green Lantern-wrapped Kia Soul are at the South Korean automaker's exhibit to promote an effort to fight hunger in Africa. Features include Batman symbols inside and outside on the Optima, and the Green Lantern's symbol on the Soul's wheels.
The vehicles were created as part of a partnership involving DC Entertainment. The "We Can Be Heroes" effort is promoted in part by the use of Justice League characters. Details are posted on the campaign's website.
The North American International Auto Show opens to the public on Saturday and runs through Jan. 27.
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(1 of 7 articles for this year)03/31/2015 4:01 PM 0
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