The Canadian Press - ONLINE EDITION

Idaho couple and Sun Valley Resort embroiled in Twitter tussle over social network handle

  • Print

BOISE, Idaho - An Internet entrepreneur and former Wall Street derivatives analyst contends central Idaho's Sun Valley resort and the Twitter Inc. social media site heisted his handle.

Leonard Barshack, who in the 1990s founded the Internet email listing service Bigfoot, is suing Twitter and the Sun Valley Co., demanding they return the handle "SunValley."

Barshack filed the lawsuit in Idaho's 5th District Court with his lawyer and wife, Erin Smith, this month, arguing he began using the Twitter handle in April 2010.

He eventually wanted to use it to promote business in the region, Barshack said, only to have Twitter tell him late last year he was violating the San Francisco-based company's policies against impersonation.

"One day I woke up, and Twitter had taken my handle away," Barshack said Monday, adding his appeals for Twitter to reconsider have yielded only "boiler plate" responses, forcing him to sue.

"They just came and took my ball away," he said. "That's being a bully."

This dispute underscores how Twitter has become a powerful marketing tool companies like Sun Valley Co. can use to market wares to potential customers — and how aggressive they can be when they conclude somebody is squatting on valuable Internet real estate.

Barshack is no Internet ing�nue.

After working at Wall Street's Salomon Brothers with now-New York City Mayor Michael Bloomberg, Barshack in 1997 won financing from billionaires Sam Zell and Herb Allen for Bigfoot. Since then, he started a poker software company, Tribeca Tables, and moved to Sun Valley, the resort near Idaho's Sawtooth Mountains where he skis — on runs of the company he's suing.

Though his tweets via "SunValley" may have been sparse, Barshack since 2010 has authored a variety of 140-character-or-less missives, on subjects ranging from slope conditions, products by Apple Inc., even a pig roast.

"I never tried to impersonate anybody," he said. "Read my tweets. Is there any attempt to impersonate?"

Sun Valley's lawyer, Brent Lorimer, in Salt Lake City, declined to comment, citing company policy regarding lawsuits.

Twitter was also mum.

"Not adding any comment on the case at this time," said company spokesman Jim Prosser in San Francisco.

Even so, it's clear neither was pleased with Barshack's tweets.

In an email last October, Twitter told him it had received a report that his account was engaged in so-called "non-parody impersonation." Twitter's policy mandates an account's profile information "make it clear that the creator of the account is not actually the same person or entity" as the subject of the impersonation.

Barshack concedes he accompanied his "SunValley" handle with the image of a sun, much like the one the resort uses.

But he says there's an important difference: While Sun Valley's trademarked logo includes a sun positioned above and to the right of its name, his sun stood alone.

Barshack's lawsuit demands attorney's fees and any other compensation for his trouble. But if he gets "SunValley" back, he says it's not for sale.

"I have no interest in any monetary reward. I want what was unethically taken from me returned," Barshack said.

In the meantime, he's resorted to a new, optimistic Twitter handle: Lennybarshackfornow.

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Stuary Murray announces musical RightsFest for CMHR opening weekend

View more like this

Photo Store Gallery

  • PHIL.HOSSACK@FREEPRESS.MB.CA 101130-Winnipeg Free Press Columns of light reach skyward to the stars above Sanford Mb Tuesday night. The effect is produced by streetlights refracting through ice crystals suspended in the air on humid winter nights. Stand Up.....
  • PHIL.HOSSACK@FREEPRESS.MB.CA Winnipeg Free Press 090528 STAND UP...(Weather) One to oversee the pecking order, a pack of pelican's fishes the eddies under the Red River control structure at Lockport Thursday morning......

View More Gallery Photos

Poll

Should Winnipeg control growth to deal with climate change?

View Results

View Related Story

Ads by Google