The Canadian Press - ONLINE EDITION

Kitchener defends special treatment of BlackBerry-maker over advertising in city

  • Print

The City of Kitchener is defending its decision to get behind BlackBerry-maker Research In Motion (TSX:RIM) in the lead-up to the launch of its new smartphones.

In an article published by the Waterloo Region Record daily newspaper, the city says it hasn't sold out to corporate interests by making a temporary exception to local policies about corporate advertisements.

"Without RIM, downtown Kitchener would not be experiencing its remarkable renaissance," the city said, highlighting a number of organizations created to support the burgeoning local technology community and charitable contributions from RIM executives.

The concern involves a decision by Kitchener city leaders earlier this week that allows RIM to decorate light poles in the city's downtown core with banners to promote the new BlackBerry and thank the community for its support.

The plan required local leaders to make an exception to long-standing rules about corporate advertising on city property. Councillors in Kitchener gave the company the go-ahead in a near-unanimous vote earlier this week.

The city's article points out that only one council member voted against the exception. Coun. John Gazzola said that other corporations have asked to promote themselves on city property but have always been denied, adding if the rules were to be changed once they should be made the same for every company.

The article says that fairness and consistency in its rules are admirable, but that the city council considers RIM to be a special company in the Waterloo Region because it has helped build the community into a leader in the technology sector.

"Research In Motion has done so much for this region, Kitchener included, and it deserves all of our thanks and encouragement," the article said.

"Hanging a few of its banners in public spaces is a small thing to do in return."

RIM is planning events in areas of the country where it has a notable corporate presence, an effort to drum up some more enthusiasm over the unveiling of its new phones on Jan. 30.

In its hometown of Waterloo, Ont. and neighbouring Kitchener it will hold skating parties at the city-owned rinks. Similar events are in the works for nearby Cambridge, Ont. and in Halifax, where the company has a customer service centre.

RIM says it will supply complimentary hot chocolate and BlackBerry-branded cookies.

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Jaws of life used to free two people after two-car collision

View more like this

Photo Store Gallery

  • A nesting goose sits on the roof of GoodLife Fitness at 143 Nature Way near Kenaston as the morning sun comes up Wednesday morning- See Bryksa’s Goose a Day Photo- Day 07- Web crop-May 09, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)
  • PHIL.HOSSACK@FREEPRESS.MB.CA 101130-Winnipeg Free Press Columns of light reach skyward to the stars above Sanford Mb Tuesday night. The effect is produced by streetlights refracting through ice crystals suspended in the air on humid winter nights. Stand Up.....

View More Gallery Photos

Poll

What should the city do with the 102-year-old Arlington Street bridge?

View Results

View Related Story

Ads by Google