The Canadian Press - ONLINE EDITION

McDonald's Filet-O-Fish to carry 'sustainable' labeling

  • Print

NEW YORK, N.Y. - McDonald's says it will be the first national restaurant chain to carry a label from a group that certifies sustainable fishing practices.

The blue "ecolabel" from the Marine Stewardship Council certifies that the Alaskan Pollock used in McDonald's Filet-O-Fish sandwiches come from suppliers with sustainable fishing practices.

Major retail chains including Wal-Mart and Whole Foods already use the council's label. The non-profit group is paid a royalty fee from companies that use its label. For McDonald's, that means the fee would be based on sales of its fish offerings, such as the Filet-O-Fish and the Fish McBites that will be launched as a limited-time offer next month.

The Marine Stewardship Council, which has its U.S. headquarters in Seattle and international base in London, isn't the only group that offers consumer labeling for seafood. Last year, for example, Whole Foods also stopped carrying wild-caught seafood that's "red-rated," which indicates it's either overfished or caught in a way that harms other species.

The move reflects the growing concerns among consumers about the sources of their seafood. Major supermarket chains, including BJ's Wholesale Club, have also moved recently to try to make their seafood selections more sustainable.

The Marine Stewardship Council has about 300 fisheries in its program, representing between 12 to 14 per cent of the world's fisheries, said Kerry Coughlin, the group's regional director for the Americas. Fisheries can go through a confidential pre-assessment phase to get guidance on whether they're ready for certification. Coughlin said about 30 to 40 per cent of fisheries aren't ready when they start the pre-assessment phase, but that more than 90 per cent obtain certification after beginning the full, official assessment process.

McDonald's Corp. gets all its fish in the U.S. from a single Alaskan Pollock fishery, Coughlin said. The chain's restaurants in Europe already use the council's label.

A spokeswoman for McDonald's, Christina Tyler, said the all U.S. stores should have the labeling by early February. McDonald's will promote the certification on packaging for other products, including Happy Meals and drinks.

The company, based in Oak Brook, Ill., says it stopped using Eastern Baltic Cod in the early 1990s because of sustainability concerns. Since 2007, Tyler said the company has sourced Alaskan Pollock and New Zealand Hoki exclusively from fisheries with the Marine Stewardship Council's label. Now the chain uses only Alaskan Pollock for its fish items in the U.S.

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Your top TV picks for this week - December 8-12

View more like this

Photo Store Gallery

  • A goose flys defensively to protect their young Wednesday near Kenaston Blvd and Waverley -See Bryksa 30 Day goose challenge- Day 16 - May 23, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)
  • A young gosling prepares to eat dandelions on King Edward St Thursday morning-See Bryksa 30 Day goose challenge- Day 17- bonus - May 24, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)

View More Gallery Photos

Poll

Now that former cabinet minister Theresa Oswald has entered the NDP leadership race, do you believe the "gang of five" rebel ministers were right to publicly criticize Premier Greg Selinger's leadership?

View Results

View Related Story

Ads by Google