NEW YORK, N.Y. - NBC's "Today" show is investing in readers.
The morning program announced Tuesday that it is starting a new book club. Its first club pick is "The Bone Season," the debut novel of 21-year-old Samantha Shannon. Published by Bloomsbury, it's the first in a planned seven-part series set in a dystopian futuristic London.
The "Today" show had a book club about 10 years ago. It lasted about three years.
This time the show has combined forces with Google+ Hangout to open up a discussion about the books among "Today" personalities, authors and fans.
New selections will be made every four to five weeks. The chosen reads will have stickers on their covers like Oprah's Book Club, which was featured on "The Oprah Winfrey Show." Winfrey has revived her club on the OWN network, now called Oprah's Book Club 2.0.