Fernando Sosa had no doubt his sword-covered iPhone dock inspired by the hit TV series Game of Thrones would become a top seller for his small manufacturing startup. Then he heard from HBO.
Defending a copyright on electronics featuring its show, HBO in February demanded Sosa halt sales on his website. He did, and gave refunds for $49.99US to more than a dozen customers.
Sosa is among the swelling ranks of designers facing legal challenges for using consumer versions of 3D printers once found only on factory floors.
"It's going to be a problem for the future," said Sosa, co-owner of Nuproto in Orlando, Fla. "A lot of new products are going to come out, and big companies are going to squash the little companies."
Clashes are cropping up as 3D printers become more affordable and websites such as Thingiverse.com post blueprints to help the machines build everything from toy tanks to replacement toaster parts. The disputes are ushering in a new era in legal skirmishes over high-tech designs, threatening a printing market that's estimated by Wohlers Associates Inc. to surge to $10.8 billion by 2021 from $2.2 billion last year.
"We're at the tipping point," Darrell Mottley, a patent and trademark attorney at Banner & Witcoff in Washington, said in an interview. "The technology has got to where it's not that expensive. If you're a manufacturer and people start making their own replacement parts, what does that mean?"
3D printers build an object by churning out thin layers of plastic one on top of the next, following instructions from a computer-drawn blueprint. They eliminate the need for older manufacturing techniques such as injection molding. Designers can craft their own schematics or download patterns online.
The latest consumer machines from companies such as 3D Systems Corp. and Stratasys Ltd. sell at retail prices of less than $3,000, making the technology accessible to people who wouldn't shell out more than 10 times that amount for industrial versions. More than 45,000 low-end models have been sold in the past three years, according to Todd Grimm, a board member of Additive Manufacturing Users Group.
3D Systems, a printer-maker based in Rock Hill, S.C., is projected to post a 42 per cent surge in revenue this year to $503.2 million, according to the average of analysts' estimates compiled by Bloomberg. Consumer models such as the CubeX are starting to make a "meaningful contribution" to growth, chief executive officer Abraham Reichental said last month.
Sales at Stratasys, based in Eden Prairie, Minn., are estimated to more than double to $462.6 million this year, according to data compiled by Bloomberg. The company agreed to buy Brooklyn-based 3D printing startup MakerBot in June for at least $403 million to expand sales to consumers.
Nuproto's Sosa uses a machine from Delta Micro Factory Corp., which charges from $899 to $1,649, according to its website. HBO is focused on protecting its copyrights no matter how objects are produced, according to Jeff Cusson, a spokesman for the network, which is owned by Time Warner Inc.
"We're indifferent to the technology," Cusson said. "If you are going to infringe on our copyright, we are going to take steps to prevent you from doing so."
-- Bloomberg News