Winnipeg Free Press - PRINT EDITION

In Crimea, a taste of Russia

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MOSCOW -- Where Crimeans used to chomp down on Big Macs, they will soon be able to order a Czar Cheeseburger as Russian chain Rusburger opens in a former McDonald's outlet in the annexed peninsula.

McDonald's, the world's largest fast-food chain, pulled out of Crimea in April after Russian President Vladimir Putin's decision to annex the region from Ukraine. Russia is struggling to steady its $2-trillion economy after the annexation led the U.S. and European Union to impose sanctions on individuals and companies, exacerbating an economic slump.

RusBurger is a small chain of a dozen restaurants that promotes itself as selling the "taste of Russia." Instead of a Big Mac, it offers Czar cheeseburgers and Bogatyr, a sandwich named after hero warriors of ancient Russia. Instead of cola, RusBurger serves local pear lemonade.

 

-- Bloomberg News

Republished from the Winnipeg Free Press print edition July 5, 2014 D5

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