MOSCOW -- Where Crimeans used to chomp down on Big Macs, they will soon be able to order a Czar Cheeseburger as Russian chain Rusburger opens in a former McDonald's outlet in the annexed peninsula.
McDonald's, the world's largest fast-food chain, pulled out of Crimea in April after Russian President Vladimir Putin's decision to annex the region from Ukraine. Russia is struggling to steady its $2-trillion economy after the annexation led the U.S. and European Union to impose sanctions on individuals and companies, exacerbating an economic slump.
RusBurger is a small chain of a dozen restaurants that promotes itself as selling the "taste of Russia." Instead of a Big Mac, it offers Czar cheeseburgers and Bogatyr, a sandwich named after hero warriors of ancient Russia. Instead of cola, RusBurger serves local pear lemonade.
-- Bloomberg News