BOW tie sales are surging. The accessories are on pace to almost double their share of the U.S. neckwear market, and retailers including PVH and Macy's are grabbing the opportunity with new styles.
The resurgence began in their traditional southern enclave, where preppy gentlemen donned them at fraternity parties and the Kentucky Derby, before it spread across the country, said Durand Guion, Macy's men's fashion director.
"It was all about newness," Guion said.
Bow ties were helped by the recent "geek chic" trend that borrowed from the Ivy League styles of the 1960s, such as shrunken oxford button-down shirts and horn-rimmed glasses, said Mitchell Lechner, president of PVH's dress furnishings group.
-- Bloomberg News