About UsWinnipeg Free Press is an independent publisher serving the city of Winnipeg and surrounding communities. The oldest newspaper in Western Canada, the Free Press has been published since 1872 on Treaty 1 land and the National Homeland of the Red River Métis. The Free Press creates strong and trustworthy journalism that is committed to truth, transparency and democracy. It is available daily online and at the newsstand, with home delivery offered Monday to Saturday. The Free Press is the most read newspaper in Winnipeg with almost 400,000 adults enjoying our stories each week (Vividata Spring 2022 Study). With the biggest newsroom west of Toronto, the Free Press works around the clock to cover the subjects that impact Manitobans and their community.
Our Mission:Our editorial mission is to strengthen society by ensuring there is a trusted, independent news source of information the public can rely upon to understand the world they live in, to connect with their community and to make decisions about what matters most to their lives.
Our Commitment:As part of its commitment to accuracy and accountability, The Free Press is a member of the National NewsMedia Council and complies with the editorial guidelines published by the Canadian Association of Journalists. Those guidelines can be found at the National NewsMedia Council’s website, along with other editorial guidelines to which the Free Press makes reference, and at the Canadian Association of Journalists website. The Free Press also adheres to Canadian Press style and standards. Our newsroom practices reflect our commitment to accuracy and independent reporting. Our responsibilities on this front are many. They include:
- identifying diverse sources and ensuring their reliability;
- verifying facts and distinguishing them from assertions;
- exercising care in the treatment of a range of situations and story elements, including treatment of explicit or violent material;
- evaluating the reliability of information, including statistical information, supplied by sources and the general public;
- ethical coverage of youth and other vulnerable individuals;
- transparency surrounding on-location reporting, use of eye witnesses, and live content;
- distinguishing between news and opinion;
- distinguishing between news and commercial content;
- ensuring that our reporting is independent of business, political, or other outside interests;
- identifying potential conflicts of interest and ensuring they are resolved;
- addressing claims of error and publishing corrections when errors appear in stories.
Use of Algorithms:The Winnipeg Free Press uses a combination of human curation and algorithms to select and display news content on its website and apps as part of our effort to improve reader experience. We weigh what our newsroom determines is important, then we consider recency, source, and finally what is popular with each individual reader and our readership as a whole. The results of this analysis determine which stories are displayed and in which order. The Winnipeg Free Press does not use personally identifiable information (PII) in providing content recommendations.
Opinion:The Free Press welcomes letters and opinion submissions from readers and the public, as well as from our regular contributors. Opinion submissions are identified as such and typically published on our editorial and opinion pages. The work of some staff columnists appears on news pages and can be recognized as such. We strive to publish a range of viewpoints on subjects of interest and importance to the community, while respecting the editorial standards outlined above.
Sources:The Free Press occasionally provides anonymity to sources in accordance with Canadian Press and Canadian Association of Journalists standards. When we do so, that decision is made in conjunction with the editor and is only employed when deemed essential to the story. The rationale is explained in the story. The Free Press uses sources, both anonymous and named, to provide background, detail, and context, but remains independent of these sources in our reporting. We strive to consult a variety of sources in all our reporting to ensure balance.
Professionalism:The Free Press recruits journalists from accredited journalism programs at universities and colleges across Canada, as well as experienced, trained journalists from other media companies. New hires in the newsroom receive on-the-job training that is commensurate with their experience to ensure that we serve readers with reliable journalism, mentoring from experienced colleagues, and guidance from editors. Professional legal advice is solicited as needed. The Free Press respects legal requirements such as publication bans. View Certificate
A Safe Workplace:The Free Press is committed to providing a safe workplace free from bullying and harassment. We adhere to all legislation concerning workplace safety, which can be found here: https://www.manitoba.ca/labour/safety/ https://www.gov.mb.ca/labour/standards/index.html https://manitobahumanrights.ca/v1/ Additionally, a number of staff members are represented by a collective bargaining agreement under Unifor.
The Free Press takes great pride in creating an award-winning local product which is among the best on the country: