Hey there, time traveller!
This article was published 31/10/2015 (1443 days ago), so information in it may no longer be current.
I've been writing about pop-up shops a lot over the past few years — they do keep popping up! — and these temporary retail outlets really are a boon to lovers of local fashion.
What's even more alluring is when they result in a designer deciding to take that next step — moving into permanent brick-and-mortar home. A perfect example is the newly opened Lennard Taylor boutique in the heart of the Exchange District.
I first wrote about Lennard Taylor years ago after seeing the brand at a local fashion show, then as a vendor at a festival, and then again at the launch of a new collection featured at — you guessed it — a pop-up shop.
It's now one of the 'Peg's newest locally owned and sourced clothing and accessories boutiques.
"Having a permanent boutique is a blessing. It allows customers to browse the racks for one-of-a-kind pieces while enjoying the atmosphere of a Lennard Taylor boutique," says owner/designer Lennard Taylor. "It's wonderful for me to be able to design and sew when customers aren't in — and when they are, I can explain in full the concepts, fabrics and details that are found in each of my pieces."
A staple on the local fashion scene for some time, Lennard Taylor has established itself as a cutting-edge brand here in Winnipeg and also abroad. It was the success of Lennard Taylor pop-ups in Toronto, Vancouver, Calgary, Edmonton and Los Angeles that led to the permanent boutique in Winnipeg and led the designer to take a customer-focused approach to the shopping experience.
"I've been hearing a lot of people referring to the overall esthetic and shopping experience as something from Paris or New York," says the designer of his new digs, adding having the permanent boutique and studio allows him to do custom fitting on site.
The Lennard Taylor boutique promises to further enhance that customer experience for the Exchange District's popular First Friday events (the next one takes place Nov. 6; mark your calendars).
Not only will they be launching the Hazard Collection Shotgun Edition — a collection of distressed T-shirts with holes created by using a 12-gauge shotgun — but the clothing sold at the boutique will be displayed on live models.
"These living mannequins allow consumers to see products on actual people," says Taylor. "The vibe it gives for passersby is a unique experience, with the mannequins following their movements and interacting with the public. It's truly something you have to experience."
Lennard Taylor is located at 223 McDermot Ave. You can check out the brand online at www.lennardtaylor.com.
Got a suggestion for a future column or trend worth following? Email Connie Tamoto at email@example.com.