Metro Winnipeg to launch April 4

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Winnipeg’s newspaper market will be more competitive this spring, as an international free newspaper brand prepares to launch a Winnipeg edition.

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Hey there, time traveller!
This article was published 28/02/2011 (4182 days ago), so information in it may no longer be current.

Winnipeg’s newspaper market will be more competitive this spring, as an international free newspaper brand prepares to launch a Winnipeg edition.

The Metro Canada newspaper group will launch Metro Winnipeg, a daily newspaper targeting “youthful, active metropolitan residents,” on April 4. The paper will be distributed for free by promoters, in street boxes and at “strategic locations” in Winnipeg, according to a press release.

Total daily circulation is expected to reach 40,000 copies in Winnipeg.

The new paper is a joint venture between Metro International S.A. and the Torstar Corporation, which owns media outlets including the Toronto Star, Harlequin romance novels and Workopolis.com.

At the same time, the companies also announced that they would expand the Metro brand to London, Ont. That brings to nine the number of cities that Metro Canada papers reach. The papers currently publish in Vancouver, Montreal, Toronto, Calgary, Edmonton, Ottawa and Halifax.

Outside of Canada, the brand also publishes in 24 countries and cities including New York, Paris, Rome and Hong Kong.

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